Wynright in the News

VSP Global turned to automated storage and robotic piece picking to increase the throughput of its state-of-the-art optical lab in California.

April 1,  2016

By: Bob Trebilcock, Executive Editor

Disruption and innovation. They are two of the most commonly used words to describe business today, and they often go hand in hand. Established businesses worry that their tried-and-true business models will be the next to be disrupted by a start-up, just as Borders was done in by Amazon and the entertainment industry has been upended by the digitization of music, movies and television. At the same time, every business is wondering if some new technology might be the magic bullet that allows it to innovate and gain a competitive advantage. After all, it’s better to be the disrupter than to be disrupted.

At first glance, optometry wouldn’t appear to be an industry ripe for disruption. But, that was before new competitors like Warby Parker burst onto the scene with new business models to sell eyewear on the Web. One of the companies monitoring these new competitors is VSP Optics Group, the optics lab arm of VSP Global. With $263 million in revenue in 2014, it is one of the largest manufacturers of lenses for glasses, serving some 30,000 independent optometrists around the country. As VSP took note of a changing market, it began to ask how it could speed up the delivery of a new pair of glasses to its customers, says Joe Maris, the senior vice president of lab operations for VSP Optics Group.

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